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January 21, 2010 Nokia makes the expected, but no less ambitious action. The company announced that all services automotive and pedestrian navigation on Nokia smartphones will be free in the new version of Maps Ovi. Nokia GPS-navigation interested three years ago, and even then the Finns it was said that the phones did replace the navigator, you only need time. This line of thought from the beginning of a major global strategy in the establishment of Nokia as a company focused not only on the device, but also the provision of services.
In 2008, Nokia completed the purchase of the world’s largest map company Navteq. The deal amounted to 8.1 billion dollars, which gave Nokia an advantage over all other telecommunications companies once and for all. Now companies that use maps from Navteq, pay royalties to Nokia, the very same company is free from any costs in terms of navigation. At the same time Nokia gets all the developments in the field of cartography in the first place, this applies to updates, maps, detail, coverage and so on.
City maps, offline mode has always been free, that is, you can use cards at no additional cost, to pay it was necessary only for a full turn-by-turn navigation (car or pedestrian). License cost is less than or comparable with other offers other navigation companies, the longer the term of license, the lower the cost. But the most conservative members have not seen the Nokia Navigation Company, at a relatively comparable price separate preferred navigator or navigation software.
Cancellation fees for navigation simultaneously with the release of new version of Ovi Maps can double the size of the market of mobile navigation in one year, now the user base is about 27 million. The new version of Ovi Maps will include all the features of the pedestrian and car navigation systems, step by step voice instructions for the 74 countries in 46 languages, information about the movement for more than 10 countries, as well as detailed maps for more than 180 countries. In addition, redrawn interface, it is more paltseorientirovanny, one can see that in the first place in the company cared about touchscreen smartphone. However mene, Ovi Maps 3.3 and work fine on non-touch smartphones (we tested on Nokia E72).
Navigation on the Nokia – and all for free
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January 28, 2010 at 14:58 · 254 899 views · 0
Navigation on the Nokia – and all for free

As a result,

In 2008, Nokia completed the purchase of the world’s largest map company Navteq. The deal amounted to 8.1 billion dollars, which gave Nokia an advantage over all other telecommunications companies once and for all. Now companies that use maps from Navteq, pay royalties to Nokia, the very same company is free from any costs in terms of navigation. At the same time Nokia gets all the developments in the field of cartography in the first place, this applies to updates, maps, detail, coverage and so on.

Navigation on the Nokia – and all for free

City maps, offline mode has always been free, that is, you can use cards at no additional cost, to pay it was necessary only for a full turn-by-turn navigation (car or pedestrian). License cost is less than or comparable with other offers other navigation companies, the longer the term of license, the lower the cost. But the most conservative members have not seen the Nokia Navigation Company, at a relatively comparable price separate preferred navigator or navigation software.

Navigation on the Nokia – and all for free navigation from Nokia – and all for free

Cancellation fees for navigation simultaneously with the release of new version of Ovi Maps can double the size of the market of mobile navigation in one year, now the user base is about 27 million. The new version of Ovi Maps will include all the features of the pedestrian and car navigation systems, step by step voice instructions for the 74 countries in 46 languages, information about the movement for more than 10 countries, as well as detailed maps for more than 180 countries. In addition, redrawn interface, it is more paltseorientirovanny, one can see that in the first place in the company cared about touchscreen smartphone. However mene, Ovi Maps 3.3 and work fine on non-touch smartphones (we tested on Nokia E72).

Navigation on the Nokia – and all for free navigation from Nokia – and all for free

I have no complaints about the interface and the application itself, especially since he is constantly being improved. Yes, as long as there is little roughness in the management, but it is not so important. The main thing is the lack of house numbers on the cards, I hope that soon it will be solved. Corks, incidentally, also free, in Russia to launch this service later this year. “Nokia – the only company offering car and pedestrian navigation in the world, and unlike the manufacturers of car navigation systems, we do not limit the consumer’s card in one country or region. You do not need to buy a license for another country, even if you are in it for a few days. We offer maps and navigation services for free, with all the high functionality that consumers expect, “says vice-president of Nokia Annsi Vanjoki.
5 key features of Maps Ovi:

1. Maps of the world, car and pedestrian navigation – for free

The new version of Ovi Maps provides all the cards and free high-quality navigation at all times to use your smartphone. Not require any additional licenses for other countries, regions or services, no need to acquire information about the movement and travel. Free step by step voice instructions for both pedestrian and automotive navigation. There are only the costs of Internet access from your phone.
2. Not necessarily a permanent connection to the network during navigation

You do not need expensive and put the battery to access the network through a unique hybrid technology, Nokia. You can pre-download maps on your Nokia smartphone and put it to offline, it will save battery consumption, and the navigation system will still work. This is especially useful for people traveling abroad and stirring about the cost of connectivity or in regions with low or zero coverage.

3. More than 180 countries around the world – the best global coverage

You take a mobile phone, wherever you go, so we offer cards to more than 180 countries, as well as voice-car and pedestrian navigation for 74 countries in 46 languages. This is the best global coverage, and, moreover, free of charge.

4. Unique hybrid vector maps

Ovi Maps are based on advanced technology hybrid vector maps. These cards provide a high quality image, but the amount of data transmitted is smaller and it will allow you to continue navigating even in the absence of cellular communication. Card loaded or updated via an Internet connection via mobile phone operator about two times smaller than the map data for applications from other providers of mobile maps. Hybrid technology also allows you to save downloaded maps on your device for later use, unlike solutions from other vendors.
5. Voice guidance and information about the state of traffic for motorists and pedestrians

For Motorists our proposal includes assistance in choosing the band, information about the traffic, radar and warnings about speed limits. For pedestrians, we offer a choice of optimal routes in parks and pedestrian zones in more than 80 cities in the world, as well as the 6000 3D-labels in more than 200 cities.

Since March 2010 all new models of Nokia’s GPS-receiver will be supplied with a pre-new version of Maps Ovi, loaded map of the region, as well as free functions of pedestrian and car navigation and access to catalogs of Lonely Planet and Michelin.
As a result,

What will happen now? The gradual change in the market of mobile navigation, Nokia reinforces its leadership, initiative responds to Google’s free navigation. For Google, this product available only for the American market and the only Android-smartphone, in the end user base is smaller by orders of magnitude. I am confident that this year, Google will react to this event, it remains to be seen. However, any response would not have a strong influence on the European market, it is obvious.

I think that as soon as users change its view on smart phones as navigation devices, and very strong. Storage card into your phone – it is one of the main advantages of Ovi Maps on free competition. The standard route to the same Google Maps requires about 2 MB of traffic by continually upload maps through this same route in Ovi Maps requires a maximum of 200 KB. It is not obvious, but the fixed costs, and a very large number of users begins to realize.
What happens to the cost of smartphones? It does not change, but a full-fledged navigation will be present in each. Navigation for Nokia ad free does not mean any costs or damages, with the money situation has changed little. Company free of charge for a significantly increased user base and strengthens leadership in this market. Then to the existing free services the company can add new capabilities have already paid it in the future.

Nokia remains the largest supplier of mobile phones in the world. However, the Finnish manufacturer is rapidly losing ground, unable to withstand the pressure of competition. The gap with the nearest of them fell to 18 million handsets sold
Global mobile phone market in the second quarter of this year grew by more than 11.3% – up to 365.4 million units. Growth is observed for the first time in almost two years, the report, IDC.

World leader in sales of “mobile phones” is the company Nokia. However, the share of the Finnish manufacturer, in April-June, down from 33.8% to 24.2%. Compared to last year of delivery in the second quarter declined by 20.3% – from 111.1 million to 88.5 million phones. The share of smartphones Nokia, included in the total number of shipments also declined – the company managed to implement only 16.7 million units.

According to its own financial report Nokia, in the second quarter amounted to losses of 690 million dollars.

The sharp decline in shipments of mobile phones IDC connects to the loss of Nokia products in the markets of China and Europe. Sales of mobile devices is also significantly decreased in the Asia-Pacific, the Middle East, Africa. In China, the popularity of Nokia phones has decreased more than doubled – in the first quarter of this year on the market has sold nearly 24 million units, then in the second quarter – only 11.3 million

Sales growth was marked by Nokia phones only in North and Latin America.

Positively impacted by sales of Nokia of its Dual-SIM devices (mobile phones with two SIM-cards). In the second quarter of them were shipped more than 2.6 million units, says IDC.

In the long term fate of Nokia, analysts say, will depend on the success of its smartphones with mobile operating system, Microsoft Windows Phone 7. Output of the first WP 7 devices from Nokia are expected this year. At the same time, the company strives to maintain the volume of shipments of cheap mobile phones based on platform Symbian. A few days ago came out the next version of the OS with new features and a number of improvements, code-named Symbian Anna.

Second place in shipments of mobile phones in the world is a South Korean manufacturer Samsung. According to IDC, in the second quarter, the company sold 70.2 million of its “mobile phones”. Compared with the same period last year, sales rose 10%, while market share declined from 19.4% to 19.2%.

The competition between Nokia and Samsung increased, while that for the supply is reduced, said IDC. The success of the Samsung is largely dependent on the popularity of current and future Android-smartphone.

The other manufacturer in South Korea, of LG Electronics, the world’s third mobile phone provider, supplies fell by 18.9% – from 30.6 million to 24.8 million units. During the reporting period, the company lost 2.5% of the market – its share fell from 9.3% to 6.8%.

To retain third place in the world market LG mobile phones have helped the successful sales of some models, in particular, low-cost smartphone LG Optimus. However, if the company fails to raise the demand for its new model, it can give up his position to another manufacturer, said IDC.

Best of all in the list of suppliers of mobile devices is feeling by Apple. At a time when other manufacturers are losing their market share, Apple, by contrast, shows significant growth. During the period from April to June, the U.S. company increased its share from 2.6% to 5.6%. For the second quarter, Apple sold 20.3 million iPhone. For comparison, during the same period last year were delivered 8.4 million of these smart phones, that is, the supply grew by 141.8%.

Apple reserves the highest growth rate among the world leaders, despite the fact that her latest smartphone – iPhone 4 – left more than a year ago, says IDC. Meanwhile, the fall is expected next novelty from Apple – iPhone the next generation.

Fifth in the list of the world’s leading providers of mobile phones has become a company ZTE. In the second quarter, the Chinese manufacturer was able to realize 16.6 million units – a 36% increase over the same period a year earlier. The share of ZTE in the market increased from 3.6% to 4.5%.

All other manufacturers share a 39.7% mobile phone market. Joint efforts they managed to sell 145 million “mobile phones” around the world.

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